Referral marketing is the cheapest and most effective way to accumulate more repeat customers for your yoga, Pilates, fitness studio or gym.
According to research, customers that come through referral have a 37% higher retention rate than those who become customers in other ways. Referrals are a vital source of new business for yoga studios and it makes sense to know who your best referrers are.
We’re digging in a bit deeper to help you increase your client base and booking sales with powerful word-of-mouth referrals.
We live in a world where everything is online and it’s harder than ever to know who and what to trust. That is why implementing a “human” referral element to your yoga studio marketing strategy can make all the difference.
Referral marketing takes a step back from the digital edge to focus on human-to-human marketing, otherwise known as H2H marketing.
When making a decision about how to spend our money, we are influenced by recommendations, reviews, testimonials, social chatter and, most importantly, referrals. Research shows that we trust our family, friends, and even strangers more than we trust advertisements and brands.
It makes sense. People will rather trust the opinion of a friend or family member who has attended a fitness class, or product, over a business advertisement. We have been conditioned to know that marketing promises doesn’t always live up to the hype. So how do you make referral marketing a part of your yoga or fitness studio strategy?
Make referral marketing part of your yoga studio strategy:
There are different ways for you to integrate integrate referral marketing into your studios marketing plan, so find what works best for your business. In short, if you include your customers’ experience, then it gives them a chance to advertise your brand.
- Use Customer Reviews
Create a link to customer reviews and referrals on your website. Or create a separate landing page that shows up in their confirmation email before or after purchase.
- Market Your Referral Bonuses
Ensure that your “Call to Action” to your referral bonuses is clear, quick and easily accessible. Have it featured on your landing page or use it as marketing on your social platforms.
- Use Feedback Loops
Many people may join your class and think “this is great, I should tell people”. But either forget or don’t feel motivated enough to do so. A formal feedback program that offers direct incentives will not only remind them to share but give them a really good reason to do so.
- Offer Rewards
Give them that good reason by giving new members some benefit of a free class. Or give them a voucher to bring a friend along.
Increase Referrals With Bookamat:
Bookamat is much more than a booking system. It is also a powerful referral marketing tool to help yoga, Pilates and fitness studios connect with their clients in a more human-to-human manner.
Here are some incredible ways that Bookamat can help increase your referrals.
- Referral Tracking
We help you track where you where your new clients are referred from. Knowing who your best referrers are means you can reward them and foster an environment of trust, gratitude and reciprocity.
- Bookings for Friends & Family Members
Bookamat lets your clients become your brand ambassadors by allowing them to buy passes and make booking on behalf of their friends and family members. It’s the easiest way to generate more referrals.
Rewarding your most loyal clients (and the ones who are the best referrers) by gifting them with discount coupons is a great way to thank you, and encourage them, to keep referring.
In Conclusion: Referrals Work for Yoga Studios
Human-to-human referrals work and are one of the most powerful ways to accumulate more repeat customers for your yoga, Pilates or fitness studio or gym.
By including your customers’ experience, it gives them a chance to advertise your brand. There are different ways for you to integrate your referrals, so find what works best for your studio or business.
We understand the importance of keeping your doors open and your business running. That’s why we’re making sure your studio has the tools it needs to maximise growth.
We’re also keeping you in the loop with our continuous updates on our system. This ensures that we give you the best possible experience so that you can focus on your business!
Read more on how you can boost your studio’s clientele after the effects that lockdown could’ve had on your business. As restrictions are gradually lifted the impact they have had on your studio or gym could have lasting effects. It’s now time to review, refresh and reset your business strategy in order to retain and even boost your clientele. To help, we’ve put together some useful ideas to boost your studio’s clientele for the long term.