Acquiring a new client can cost a whole lot more than retaining an existing one. Here are some simple tips to increase client loyalty at your Pilates, Yoga or Fitness studio:
1. Provide an experience your client will remember (in a positive way). Great customer service and attention to detail will go a long way to convince your clients to return. Start with the basics: set standards for all of your staff, listen to your clients and do your best to provide what they want. If you’ve mastered the basics, aim to go above and beyond with thoughtful touches like a glass of champagne, a small take-home gift or an occasional complementary add-on service.
2. Offer a membership plan. Membership plans are one of the best ways to increase your studio’s revenue every month and they help to identify your most loyal clients for future targeted marketing efforts. Bookamat’s weekly pricing plan, paid monthly on a recurring basis, is a perfect way to offer clients memberships. As an added benefit, you can also discount the cost for clients who attend 2 or 3 weekly memberships each month.
3. Keep in touch with your clients. Keeping in touch with your clients is essential to ensuring they continue to book appointments with you. Bookamat’s automated emails can help you stay in touch by sending invoices, activity reminders and booking confirmations that slowly convince customers to come back again and again.
4. Make it easy for clients to schedule a booking. Many bookings happen overnight making it essential for your studio or business to offer an online booking option. Offering online scheduling capabilities can be a tremendous advantage because it allows you to capture bookings at any time of day. Having a “book now” button on your home page can have a major impact on revenue.